Selling a home takes preparation, organization and professional marketing. This section will walk you through all the things you need to know to be fully prepared to sell your property, from understanding the housing market to choosing a real estate agent that will handle your home listing.

Selecting a Listing Agent

During the home selling process, a good real estate agent is worth her weight in gold. Choose an agent who is an expert on all things real estate in your neighbourhood: he should know your community, the home upgrades necessary to attract buyers, and all the intricacies of the transaction. From marketing your home to negotiating a price and closing the deal, the right agent for your needs will get it done right.

Determining Property Value

Buyers will “come on down” when “the price is right”! Set your asking price too high, and your house will be passed over; set it too low, and you could lose thousands on the sale. Determining the right home price is much more a science than an art, and emotional factors shouldn’t stand in the way of sound financial judgment.

Market Analysis

When it comes to setting an asking price, a Comparative Market Analysis (CMA) is crucial in determining the fair market value of your home. Provided by your real estate agent, the CMA will tell you everything you need to know about your local housing market, how much similar homes are fetching in your neighbourhood, and whether you’re dealing with a seller’s market.

Calculating Expenses & Costs

Be sure you’ve budgeted for all the expenses related to the sale of your house. You’d be surprised to learn how many costs can be overlooked during the home selling process: legal fees, tax adjustments, inspections and repairs, and even moving costs can really add up on your way to closing day.

Ready to sell? Contact Penny Lane to discuss how to best market your home!